Filed under: news by Jeff Servaas |
Earlier this month we moved to a bigger and better office in Mitcham.
That meant changing our stationery, and updating our address details with customers and suppliers. So we figured it was an opportune time to update our name and logo too. Effective immediately, we are now trading as PROtog!
Why PROtog?
When we started the business, using the family name seemed most logical. At the time, my wife Kellie and I were the only workers, so it made sense, but it didn’t mean anything to new customers, and unlike Penfolds, McDonalds, Dell, and Ford, Servaas is not so easy to spell or say! So I wanted a name that was easy to say, spell, and was descriptive of what we do.
Over the years we have learnt that most of our customers are photographers who get paid take photos as their main job, or as a side income, or they take their photography hobby seriously. They are what the industry would call PRO photographers, and PROsumers. So we were looking for a name which was a play on the words Professional and Photography.
Some photographers affectionately refer to themselves as ‘togs’, just as electricians are ‘sparkies’, and carpeneters are ‘chippies’. So we abbreviated ‘Professional’ and ‘Photographer’ to get ‘PRO tog’, which for simplicity we have merged into a single word, PROtog.
Along with the new name we have a new logo:
 We have also migrated the online store to a new domain name at http://protog.com.au
So, now we have a new location, a new domain, and a new identity. Tell us what you think in the comments!
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